skip to Main Content

Do You Want to Create Results
which Make a Real Difference?

-If so let's have a conversation.



Jan is an executive coach serving leaders and high achievers who have something important they want to accomplish, while at the same time enjoying their work as well as their private lives. 

Upgrade the way you think and perform by working with Jan. Here’s how you can expect to benefit:

CLARITY—Hold a sharp focus while maintaining full overview

  • Clearly see your next step.
  • Make more successful decisions and avoid costly mistakes.
  • Find new, innovative solutions.

PRODUCTIVITY—Accomplish more of what matters

  • Effectively handle distractions and interruptions.
  • Develop greater influence.
  • Get more done in less time without working harder.

PERSONAL ENERGY—Work and play with enthusiasm and vitality

  • Avoid feeling unfocused, tired or plain stressed out.
  • Create what you want with ease and enthusiasm.
  • Enjoy having more personal energy.

YOUR PURPOSE—Make a difference

  • Discover your true purpose and passion.
  • Expand your personal boundaries.
  • Pursue your vision with direction and inspiration.

THE END RESULT: You’ll enjoy an extraordinary quality of work and life.


What others are saying:

The consequence of having Jan as a coach is that positive change happens so rapidly it can be hard to keep up.

Truls Olufsen-Mehus, Marketing Manager

More >

I am enormously pleased with the result of the coaching conversation we had!

Kristin Wiig Sandnes, Section Manager – Organization
The Norwegian Society for Sea Rescue – Redningsselskapet

Jan has an incredible talent for working with people.

Bengt Stern, MD, founder
Mullingstorp Kursgård AB

I am becoming equipped with the tools not only to be a better manager, but also to be a better husband, father and person.

Peter T. Howe, Principal
UWC Atlantic




In a work life with constant pressure and stress, where failing to take breaks, dropping exercise and cutting down on sleep has become the norm for many, having a coach is no longer just a good idea, but crucial for both your performance, your health and your private life.


  • Time efficient, because it requires very little time; 12-30 minutes every 2-3 weeks is enough. Expect to save this time manyfold by becoming more focussed and effective, and making better priorities.  
  • Explore what is important vs. merely urgent.
  • An independent third peron who can challenge your views and at the same time support you.
  • Flexibiliy to fit a busy schedule and no need to travel.
  • Profitable, because the investment can be expected to repay itself manyfold and improve the bottom line.

See the ICF Study: Benefits of Using a Coach

I’m interested in experiencing a powerful coaching conversation with Jan.

Highly Skilled and With an Ocean
of Experience – Literally!

– Kayaking solo the entire coast of Norway has taught
me a thing or two about what it takes to succeed,
while simultaneously enjoying your journey.

Jan at 72° North
heading for Russia


The Journey of My Life

Her kjemper jeg et sted i Finnmark for å lande kajakken på min 3000 km solo padle-ekspedisjon fra Sverige til den russiske grensen.
Struggling to land my kayak on a rough shore at 72° north during my expedition along the entire 2000 mile coast of Norway.

As I grew up I had every opportunity to enjoy sports and the outdoors. Years later it culiminated in my sailing double handed across the Atlantic and kayaking solo the entire Norwegian coast from Sweden to the Russian border.

As a teenager I spent two years together with students from some eighty nations at United World Colleges in Wales, experiencing how similar we all are, despite cultural differences. Later, after earning a Siviløkonom at BI Norwegian Business School, where I was elected president of the students union, and an MBA degree in US, I began my business career as product manager with a leading consumer brands company. Although I had achieved everything I had worked for I felt like a piece was missing…

My Career as a Coach

 That missing piece turned out to be the beginning of a life long path spurred by the universal question ‘Is this all there is?’ Eventually it lead to my spending 40 years studying personal development. I began by learning meditation, spending six months in a spiritual centre in India and completing an extensive psychotherapist training in Germany.

In the intervening years I learned with the best personal development coaches and trainers in the US and more recently I completed certificate trainings in NLP and Applied Neuroscience in London. The process of studying and refining my skills as a coach continues to this day.

Today I live and work on the Lofoten islands, north of the polar circle, enjoying powerful nature, midnight sun and northern lights. This helps me view you and your situation with a greater perspective which is hard to get in the the city, enabling me to offer some of the most powerful coaching available anywhere.


How to Work With Me

“If we decide to work together it will change your work and your life forever and I promise you—I promise you, that it will be one of the most rewarding things you have ever done.”

A TYPICAL COACHING SESSION with me is simply a conversation where I ask you powerful questions and listen to you like you’ve never been listened to before, complemented by me sharing my observations when called for, so that you can have new insights and uncover the ideas and answers that lie within you.

SOMETIMES, completely unexpectedly, it may be a few hours, days or weeks after a coaching session that you have your greatest insight, so be ready for some surprises.

WE START by having an initial conversation, free of charge and with no obligation, during which you get to experience my coaching style and personality to see if we are a good fit. We focus on what’s most important to you, what it is you’d like to achieve and then as your coach I start in this session to help you move towards it.

IF YOU then decide to continue with me as your coach we discuss what type of coaching arrangement might be most useful for you to achieve what you want, i.e. how often and for how long.

I LOVE WORKING WITH PEOPLE, and as your coach I will do all I can to support you in creating an extraordinary quality of work and life.

IMAGINE what it will be like if you just continue as before without the benefits of having a coach. Now imagine elevating your sense of purpose, success and fulfilment through the support of a professional coaching!

“Everyone needs a coach. We all need people who give us feedback. That’s how we improve.”

-Bill Gates

If any of what you have been reading here appeals to you we should have a conversation! 

To apply for a conversation with me and have a direct experience of what I can do for you, or if you simply
have a question, please contact me: 

Featured In:

Jan Lorentzen AS, Ramberg in Lofoten, Norway

Back To Top

"The consequence of having Jan as a coach is that positive change happens so rapidly it can be hard to keep up. It can take a lot of work to become the best version of yourself, and sessions with Jan make sure that I am constantly focusing on the most important subject of my life. Sessions with Jan are like going on an adventure to find new treasures every time we meet, treasures that keep improving my life in all aspects from work to physical health to family."

Truls Olufsen-Mehus, Marketing Manager, Lumion

"It has been one of the highlights of my tenure that I have had the privilege to work with Jan Lorentzen as my executive coach.

I can say unequivocally, that the experience has exceeded all my expectations. The calls with Jan are at once the most demanding and fulfilling work I do each week. He expertly guides me to deeper understanding and new perspectives regardless of the topic at hand. I am becoming equipped with the tools not only to be a better manager, but also to be a better husband, father and person.

Jan’s coaching has allowed me to identify some of the underlying patterns that ‘make me tick’ and to be able to step back and discover new and better choices in how I respond to a situation. I feel much more grounded and empowered and better able to take on the challenges that come my way.

I will remain eternally grateful for the gifts Jan has led me to discover within myself, and I could not recommend him more highly."

UWC Atlantic