“Jan has an extreme talent for working with people.”

-Bengt Stern MD, founder of Mullingstorp Seminar Center, Sweden 



Jan is an expert coach who works with leaders and high achievers ready to make an even greater impact in their professional life, while also raising their sense of fulfill-ment in their private lives. 

Everyone needs a coach. We all need people who give us feedback. That's how we improve.

–Bill Gates


In a work life where having more to do than you can overcome, feeling constantly under pressure and stressed out, failing to take breaks, dropping exercise and cutting down on sleep has become the norm for many, having a coach is no longer just a good idea, but crucial for both your performance, your health and your private life.


  • Time efficient, because it requires very little time. 12-30 minutes every 2-3 weeks is enough. You can expect to save this manyfold by becoming more focused and effective, and making better priorities.  
  • Explore what is fundmantally important vs. merely urgent.
  • An independent third peron who can challenge you and at the same time support you.
  • Flexibiliy to fit a busy schedule.
  • Perspective: I am on the outside looking in, giving me the most valuable perspective, along with unbiased motivation.
  • Cost effective, because the investment can be expected to repay itself manyfold and improve the bottom line.

Here’s how you can work with Jan

Highly Skilled and With an Ocean
of Experience – Literally!

“Kayaking solo the entire coast of Norway has taught
me a thing or two about what it takes to succeed
while simultaneously enjoying your journey.”

Jan at 72° North

My Journey


I grew up in a home where my parents would let me and my brothers have every opportunity to enjoy sports and the outdoors. Which is most likely why one of my favourite spare time activities today is ocean kayaking. It culiminated in me kayaking solo the entire Norwegian coast from Sweden to the Russian border.

Her kjemper jeg et sted i Finnmark for å lande kajakken på min 3000 km solo padle-ekspedisjon fra Sverige til den russiske grensen.

Struggeling to land my kayak on a rough shore at 72° north during my expedition along the entire 2000 mile coast of Norway.

As a teenager I spent two years together with students from some eighty nations at United World Colleges in Wales, experiencing firsthand how truly similar people are, despite cultural differences. While at business school in Oslo I was elected head of the students union. Later, after earning an MBA degree at the University of Wisconsin, I got my dream job as product manager with a leading Norwegian consumer brands company. 

I had (or thought I had) everything I could want—but nevertheless it felt like a piece was missing…

That turned out to be the beginning of a life long path towards finding the answers to my niggling questions of  ‘Is this all there is? and ‘What now?’ Which included spending six months in a meditation center in India, sitting on top of an Egyptian pyramid alone at midnight (having bribed the night guards), completing an extensive psychoterapist training in Germany, and studying with healers and psychics in California.


I have spent more than 30 years and 100’s of thousands of dollars developing my personal qualities and refining my skills as a coach—and this process still continues on a daily basis. What this means is that I am able to be 100 % present with you. And I can also share with you the most up to date technologies in areas like productivity, success principles, stress management, personal development, meditation and not least, taking care of and optimising the performance of your body and your brain.

My coaching style is flexible and intuitive and sharply focussed on what you, the client, want and need in the moment, as opposed to limiting you within a “one size fits all” structure, as most coaches do. Thus each coaching conversation is unique and created in the moment. I’m also happy to have you run something by me on short notice between our sheduled consultations.

I love assisting people in becoming all that they can be. Consequently, as your coach I will do everything in my power to support your growth and success.

Your Journey

“If we decide to work together it will change your work and your life forever and I promise you, I promise you, that it will be one of the most rewarding things you have ever done, quite possibly even the most rewarding.”


A TYPICAL COACHING SESSION with me is simply a conversation where I ask you powerful questions and listen to you like you’ve never been listened to before, complemented by me sharing my observations when called for, so that you can have new insights and uncover the ideas and answers that lie within you.

SOMETIMES, completely unexpectedly, it may be a few hours, days or weeks after a coaching session that you have your greatest or additional insight, so be ready for some surprises.

WE START by having an initial 2 hr conversation, free of charge, during which we get to know each other, you get to experience my personality and coaching style and see if we are a good fit. We focus on what’s most important to you, what it is you’d like to achieve and then as your coach I start in this session to help you to move towards it.

IF YOU then decide to continue with me as your coach we discuss what type of coaching arrangement might be most useful for you to achieve what you want, i.e. how often and for how long. 

IMAGINE what it will be like if you just continue as before without the benefits of having a coach. Now imagine elevating your sense of purpose, success and fulfilment through the support of a professional coach!

(Jan) expertly guides me to deeper understanding and new perspectives regardless of the topic at hand. I am becoming equipped with the tools not only to be a better manager, but also to be a better husband, father and person.

–Peter T. Howe, Principal, UWC Atlantic

If any of what you have been reading here appeals to you, we should have a conversation! 

To apply for a free coaching conversation with me or if you are simply interested in learning more about
my work, please contact me:

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Jan Lorentzen AS, 8380 Ramberg in Lofoten, Norway